East Kent Audi has become the official support car sponsor of Lydden Hill Race Circuit for the 2017 season and has provided the Home of Rallycross with two Audi cars. Spectators and competitors at the iconic South East venue will see an Audi A4 Saloon and an Audi A4 Avant used as medical and course cars on-track. The East Kent Audi and Lydden Hill branded vehicles will also be used to transport staff and management to meetings around the UK.
Shawn Blake of East Kent Audi commented "Not only is this a great opportunity to continue working with local businesses and our community but this also comes at a time when Audi are experiencing a host of new models for 2017. Our affiliation with Lydden Hill makes the perfect partnership as we can showcase and demonstrate the models and give East Kent Audi customers a unique experience they cannot get anywhere else.
And of course we will be rooting for Mattias Ekstrom the reigning World Rallycross Champion, who will be competing in the Audi S1 this year.”
The cars made their debut conveying staff to the annual Autosport Show at the National Exhibition Centre in Birmingham and will be seen at all of the circuits upcoming events. Lydden Hill’s relationship with East Kent Audi will also see the two organisations collaborating on joint events and marketing where suitable.
"We are very excited to be working with East Kent Audi on this project and cannot wait to proudly display the Audi A4 Saloon and Audi A4 Avant at Lydden. It is hoped that this relationship will go from strength to strength to cement a fruitful and enduring partnership." added Pauline Gevaux, Circuit Director at Lydden Hill Race Circuit.
The partnership with East Kent Audi comes at a time of growth for both organisations with a shared vision for development of the respective businesses.
Lydden Hill’s major events during the 2017 season include rounds of the FIA World Rallycross Championship, the MSA British Rallycross Championship, British Drift Championship and Truck and Classic Festivals.
For further information on East Kent Audi, please visit https://www.inchcapeaudi.co.uk/retail-centres/audi-east-kent/